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10 Successful Strategies
To Site Promotion
Rhonda White
Internet Marketing Tips for Moms
1. Generate Traffic. To generate a lot of traffic to your
site and gain recognition, you need to promote in as many places as you
possibly can. Do not throw all your advertising dollars in only one or
two spots. Try to determine or ask the amount of traffic they are generating.
Sites generating huge traffic often require higher advertising rates.
Be aware; however, that some sites requesting high advertising rates,
may not necessarily be generating that much traffic. There are many sites
out there that really offer a great deal and do not charge high rates.
To generate more traffic find as many free places to advertise as you
possibly can.
2. Target the Right Market. Try to
find sites that target the type of audience you are marketing to. Example:
Someone selling baby products should advertise at baby sites, mommy sites,
networks, groups and forums where mommies hang out and visit frequently.
Just because you may be a work-at-home mom doesn't mean you have to limit
yourself to just advertising at "WAHM" sites. Place your focus
mainly where your targeted market will be, but find all similar possibilities
to target as well. Example: If you sell educational products to career-minded
young people, you would want to focus where young people of this age visit
frequently, but you can also search for a few places to network where
moms may visit who have teens getting ready to graduate from high school.
3. Visit Mom Sites. Spend time visiting other sites by moms and
see where they are advertising. If they are displaying a banner on their
site referring to some directory or networking site this gives you a clue
that they may have exchanged links or listed in their directory for free
in exchange for displaying their banner. Exchanging links with websites
of similar content and products as yours will help with your search engine
rankings and once again target your market. While you are visiting other
sites by moms, be sure to sign their guest book while you are there. Many
guest books allow you to add your website's url
.
4. Use the Search Engines. Use Google and Yahoo
and do a search for "Free Advertising", "List
your URL", "Add your URL", "Add your
Site", "Free Site Promotion", etc. Also include keywords
you use for marketing your site. Just be cautious before spending money
with any new sites you haven't heard of before. You will probably be surprised
at how many sites you find that till offer free advertising.
5. Go Local. There is a HUGE competition going on all over the
internet especially for those who are promoting websites with direct sales.
"Local" is gaining popularity...and for a good reason. If I
decided to start buying Avon, for example, I would probably prefer to
buy from someone locally. Use the search engines to do a search for free
classified ads in your city and nearby locations. See if you can find
any local networks, groups, forums, portals, directories, etc.
6. Write Articles or Ebooks. You don't have to be professional
writer. Just find some great content, some interesting facts, some helpful
hints, etc. Your article does not have to be very long at all. To get
better results, write more frequent short articles than just a couple
of big long ones now and then. Be sure to include your name and website
at the end. If you offer a newsletter, promote it as well. After you write
your article, submit it to as many places as you possibly can. Give permission
to others to use your articles as long as they include your name and website
address.
7. Start a Newsletter. Newsletters are a great way to generate
repeat traffic. It reminds your customer or interested visitors about
your site when they receive your newsletter. In your newsletter, be sure
to encourage your subscribers to forward your newsletter to a friend.
Include information about how they can easily subscribe to your newsletter.
Offering your subscribers a chance to win a free gift will often help
you receive more signups.
8. Add Content. Content helps get repeat visits to your site. Sites
become stale without new content. If you have a site that you can edit,
use plenty of good content, especially using keywords that the search
engines will pick up particularly targeting your audience that you are
marketing too. If you don't have time to do this, there are lots of sites
that offer "free content" and "free articles". Just
do a search on the search engines to locate them. You can use their content
for your site instead of trying to write your own content.
9. Partner with Someone. Working at home can begin to seem like
a long lonesome journey. Find someone you can connect with and trust.
Exchange front page links or banners and help each other promote your
businesses. You could even add your partner to your signature. For example,
under your name and link place: Partner, Sherry - partnerdomain.com. Have
your partner do the same for you. Write and promote a newsletter together;
manage a networking group together. Partners can encourage each other
and make the marketing road a little smoother.
10. Read and Learn. Marketing is an endless task that must be done
to generate sales. The best tip I can give is to read and learn all you
can about marketing and sales. You can do this on the internet as well
as your local library. Find someone who is successful and get some of
their best tips. If possible, set aside at least an hour or two each day
promoting your business. Many people make the mistake of thinking they
can create a website and traffic will automatically arrive. It just doesn't
happen. Behind each successful site is a hard worker who labored away
to advertise and promote. You can do it too!
About The Author: Rhonda White
http://wahm-announce.com
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